Hosted store platform with a large app ecosystem
Fully hosted e-commerce platform with themes, payments and a very large third-party app market.
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Written and maintained by Shopify. Everything above is our own editorial data.
Shopify is the opposite choice to a self-hosted store. There is no server to patch, no plugin conflict after an update and no checkout to secure — that is the platform’s job, and the checkout in particular is the part it does not let anyone else touch on lower plans.
What you give up is control and the ability to leave cheaply. Themes and apps cover most needs, but a deeply custom flow eventually meets a wall, and transaction fees apply unless payments run through Shopify Payments. For most merchants that is a good trade; for one with an unusual fulfilment or B2B pricing model it is worth testing before migrating.
PCI compliance, fraud checks and conversion optimisation handled by the platform.
A theme store plus a template language for teams that want to build their own.
Thousands of apps for shipping, subscriptions, reviews, tax and marketplaces.
One inventory across the online store, point of sale and connected marketplaces.
Multi-currency, market-specific pricing and localised domains for cross-border selling.
Admin and Storefront APIs for headless builds and back-office integrations.
Before comparing monthly plans, add the apps, the theme and the payment fees. That total is the number that decides between hosted and self-hosted.
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Open-source store plugin for WordPress
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[Sample] Sample Reviewer B · Operations Manager · 51–200 employees
[Sample] Sample Reviewer A · Head of Sales · 11–50 employees